Get More Leads Directly From Facebook

Create a lead-funnel right from Facebook

We create customized lead-funnels designed to drive high-quality leads directly from Facebook.
Learn about lead ads and what they can do for your business:

You can use lead ads to add contact forms to your ads so you can request email addresses or contact info from people who click on your ad. Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls and business information.

There are lots of benefits to using lead ads:

When a person clicks on your lead ad from Facebook, they are taken to an on-Facebook form. Likewise, when they click on your lead ad from Instagram, they are taken to an on-Instagram form. On this form, they can edit and confirm their pre-populated information before clicking the “submit” button

See some examples of businesses that use lead ads.

When you create your first lead ad, you’ll create both the ad and the contact form in the same step. Here’s what you’ll need to have ready to successfully create a lead ad:

  • A link to the privacy policy for your business. We require all advertisers who create lead ads to have a privacy policy on their business website. We’ll ask you to include a link to this privacy policy when you create your lead ad. You can also choose to include any legal disclaimers you might use. See the Terms of Service for lead ads and the Facebook policy for lead ads.
  • A list of the info you need to collect in your form. There are a number of default fields you can select, but you can also create custom questions to collect any other info you need. If you want someone to choose from a set of specific responses (such as choosing a specific model someone is interested in), you’ll need to enter each possible response for your questions.
  • Any required info or fields for managing your leads. If you have software that you’ll upload your leads to, you might need to include specific questions or info or add custom field ID names for each question.
  • Info you want to include a welcome screen. A welcome screen lets you give more info about your business within the ad.
  • The text and video or images for your ad. Lead ads have the same ad requirements for text and images as link ads on Facebook.

Lead ads look like regular link ads with a call-to-action button. We recommend using the most accurate call-to-action button to set the correct expectation with the viewer (ex: If they’ll be subscribing to a newsletter, use “Subscribe”). When someone clicks the ad and gets to your form, they’ll see the questions you selected.

Businesses of all sizes and varying industries are using lead ads to find new customers who are likely interested in their products or services. If you’re new to lead ads or haven’t created lead ads on Facebook, here’s some information that should help you decide if lead ads are a good option for your business:

Like other ads on Facebook and Instagram, you can create lead ads using ad creation. In addition, lead ads allow you to collect information from potential customers. The information you can collect includes, but isn’t limited to, names, email addresses, phone numbers and much more. You can even ask people custom questions that you care about (ex, What products are you interested in?). Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls and business information, making them a great way to identify potential customers and share relevant information with them in the future.

Even better, with lead ads, the contact form you ask people to fill out will appear natively on Facebook and Instagram. This means you don’t need to worry about creating a form on your website.

Is my business a good candidate for lead ads?

It’s likely your business could benefit from lead ads, but you should make sure lead ads will help you meet your business goals. If you answer yes to any of the following questions, then Facebook’s lead ads are likely a great option for your business.

  • Do you want to find new customers for your business?
  • Do you want people to sign up or register for your service?
  • Do you want people to sign up or register for something on your website?
  • Do you want people to enroll in your program?
  • Do you want people to download a brochure or manual?
  • Do you want people to share their interests?

What types of businesses find success with lead ads?

Many types of businesses find success with lead ads. Below you’ll find a list of business types that currently use Facebook’s lead ads. Keep in mind that this list isn’t exhaustive. If you’re not sure whether lead ads are right for your business, visit our lead ads help page to learn more about getting started with lead ads.

Types of industries using lead ads:

Education, Automotive, Financial Services, Gaming, Ecommerce, Retail, Consumer Packaged Goods (CPG), Entertainment, Media, Professional Services, Business-to-Business (B2B) and more.

Start Generating More Leads Today!

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